Taking as an insight the need for a balance between technology and a healthy physical life for kids, the agency developed a series of special toys, as promotional accessories for the TabKids.

The Smart Toys came with movement sensors that measured the time kids play in real life, and turned that time into time they could play with their TabKids. So the more kids play physically, the more they can play with technology.

The first wave of the promotion ran out of stock in only a few days, generating sales, but also Pr coverage to a product unknown by the consumer. A second Wave is being planned globally.