With the launch of the new Galaxy, we made an unconventional white out version, which was made of pure white paper, and celebrated its debut at TDW, the biggest design festival in Japan.

It was an installation people were able to put in their hands to inspire their imagination. Also with the IC tag embedded inside, it portrayed imaginary visions of various artists.

11,414 people came to experience the installation.

89% related to the concept and left with a positive impression of the brand.