Cannes Lions
I-D MEDIA, Berlin / T MOBILE / 2004
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The demonstration was designed to introduce the navigational system, T-Mobile NaviGate, and its product benefits by allowing the user to experience selected functions for use with an MDA. In accordance with the project target, the character of the product and the target group, the focus of the communication was on the transmission of (technical) information. In this respect, it may run contrary to the expectations of many users for an interactive Flash application.
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