The series ran as live concerts broadcast on terrestrial TV for 12 weeks and was the only source of live music for new music fans on mainstream television. Each week, the show moved to a different UK city, and featured five of the hottest bands around playing live, two celebrity guests being interviewed in the studio, plus a segment on that week's StreetGig.

Around a million music fans tuned in each week - more than for other top music shows. Traffic to the website was up by 500% and T-Mobile’s comms awareness and brand consideration reaeched it's highest point during the series.