Cannes Lions

Concierge

adam&eveDDB, London / SAMSUNG / 2018

Film

Overview

Entries

Credits

Overview

Description

A diligent doorman in an apartment complex is seen working around the clock, to ensure all of his tenants are happy for whatever holiday they are preparing to celebrate – Diwali, Hanukkah, Christmas or the Chinese New Year. The dutiful concierge always goes the extra mile for his tenants without expecting anything in return, aside from perhaps a simple thank you. Well, this year, one little boy takes notice of his hard work, plus something else. It seems the employee, while spending so much time catering to others, has neglected to take care of his own needs – i.e., updating his very outdated phone. After the last box of decorations has been returned to the storeroom, the doorman’s tenants come together to give him something he will truly appreciate – a new Samsung phone.

Similar Campaigns

12 items

iTest - Cannes 2023

DDB NEW ZEALAND, Auckland

iTest - Cannes 2023

2023, SAMSUNG

(opens in a new tab)