Cannes Lions

GOOGLE MAPS

HAKUHODO, Tokyo / GOOGLE / 2013

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Overview

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Credits

Overview

Description

Mission:

Branding Google Maps, by providing the pure joy of "Maps", exploring the world.

Solution:

Global Treasure Hunting Experience

Google Maps Treasure Mode

We have reconstructed Google Maps into a pirate’s digital treasure map for global digital PR.

In real-time, Google’s cloud technology transforms the world map into an intriguing paper-like interface design.

We have provided users with a new opportunity to explore the world as they did in their childhood dreams

Result:

Over 1.5 million Youtube views within one day.

Induced users from around the world to access Google Maps.

Execution

At the same time, we launched actual service and the video, and It's ongoing. (as of 12 April)

Outcome

Over 1.5 million YouTube views within one day.

Induced users from around the world to access Google Maps.

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