Cannes Lions
HAKUHODO, Tokyo / GOOGLE / 2013
Overview
Entries
Credits
Description
Mission:
Branding Google Maps, by providing the pure joy of "Maps", exploring the world.
Solution:
Global Treasure Hunting Experience
Google Maps Treasure Mode
We have reconstructed Google Maps into a pirate’s digital treasure map for global digital PR.
In real-time, Google’s cloud technology transforms the world map into an intriguing paper-like interface design.
We have provided users with a new opportunity to explore the world as they did in their childhood dreams
Result:
Over 1.5 million Youtube views within one day.
Induced users from around the world to access Google Maps.
Execution
At the same time, we launched actual service and the video, and It's ongoing. (as of 12 April)
Outcome
Over 1.5 million YouTube views within one day.
Induced users from around the world to access Google Maps.
Similar Campaigns
12 items