Cannes Lions

NOISE PROTECTION WINDOWS

PUBLICIS FRANKFURT, Frankfurt / BECHTOLD / 2009

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Overview

Entries

Credits

Overview

Execution

We created a very simple Pop-up window ad which was so annoying (like 99% of all pop-ups) that would be instantly clicked away by all the viewers:Crazy Chong, a locally famous guitarist is mistreating his guitar and singing awfully - because in this case we WANT people to click on the CLOSE WINDOW button. As soon as the button is clicked, surprisingly the Pop-up window does not disappear but a BECHTOLD noise protection window is closing and stops the annoying noise.BECHTOLD - NOISE PROTECTION WINDOWS

Outcome

During the online promotion Bechtold´s website www.bechtoldfenster.de nearly doubled its traffic. Inquiries that led to orders increased by 39%.

Please find the online ad on: http://www.crazy-pop-up.com

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