Cannes Lions

WINDOWS

PUBLICIS FRANKFURT, Frankfurt / BECHTOLD / 2008

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Overview

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Credits

Overview

Description

To draw attention to the window manufacturer Bechtold Fenster as well as establishing new contacts with architects, builders, and other business-related groups. The challenge was the very small communicaton budget of Bechtold Fenster.

Execution

Bechtold Fenster used an up to now completely unutilzed medium: the rather bare windows on panel envelopes of several companies, with which Becholt Fenster has worked for years. For a small advertising allowance of 5 cents per envelope every envelope window was embellished with the window collection of Bechtold Fenster. Thus, with every arriving bill, direct mail or simple business letter the addressee also received the creative message of Bechtold: Bechtold makes any window beautiful.

Outcome

During the promotion the visits on www.bechtoldfenster.de increased over 180 per cent (approximately 13,500 visits per month) and the number of concrete queries increased over 39 per cent (approximately 190 queries per month).

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