Cannes Lions

WINDOW FRAMES

PUBLICIS FRANKFURT, Frankfurt / BECHTOLD / 2008

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Overview

Entries

Credits

Overview

Execution

Bechtold Fenster utilized a completely unused, but obvious medium to reach their target groups. Bechtold used several of their business partners window envelopes as the medium to showcase their window frames. For a minimal budget of 5 cents per envelope, Bechtold were able to print their collection of Bechtold window frames around the windows where the postman can see the senders name and address. With every letter which was sent by Bechtold's business partners, the recipent would not only recieve the letter but will also see the Bechtold window frame design and their tagline: Bechtold makes any window beautiful.

Outcome

During the mailing promotion, Bechtolds website, www.bechtold.de, increased their traffic visit by 180% (approx. 13.500 visits per month). Concrete inquiries with orders increased 39% (approx. 190 inquires per month).

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