Cannes Lions
BBH, New York / SONY / 2019
Overview
Entries
Credits
Background
Unlike past PlayStation films, this one alludes to games through surreal and fantastic scenes, but does not reference any game in particular. Instead it suggests play is a powerful antidote to fear in life and culture.
Execution
The original composition is a key part of our heroine's journey. It takes us
through our deepest fears and concerns with a simple but powerful lingering
note that quickly turns into a melody. A melody that suddenly switches and
begins to show us how to fight that fear, and pushes us forward, with energy
but still with some doubt.
As more instruments join the violin-lead melody, we hear how the arrangement
changes and becomes less intricate and simpler, marking the moment where
we finally face our fears and face the unknown.
The ending is of complete ecstasy, with the violin hitting higher notes as ever
before and switching quickly at the end, to leave the ending inconclusive,
making room for the greatness that still awaits.
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