Cannes Lions

Play Fearlessly

BBH, New York / SONY / 2019

Film

Overview

Entries

Credits

Overview

Background

Unlike past PlayStation films, this one alludes to games through surreal and fantastic scenes, but does not reference any game in particular. Instead it suggests play is a powerful antidote to fear in life and culture.

Execution

The original composition is a key part of our heroine's journey. It takes us

through our deepest fears and concerns with a simple but powerful lingering

note that quickly turns into a melody. A melody that suddenly switches and

begins to show us how to fight that fear, and pushes us forward, with energy

but still with some doubt.

As more instruments join the violin-lead melody, we hear how the arrangement

changes and becomes less intricate and simpler, marking the moment where

we finally face our fears and face the unknown.

The ending is of complete ecstasy, with the violin hitting higher notes as ever

before and switching quickly at the end, to leave the ending inconclusive,

making room for the greatness that still awaits.

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