Working with MySpace Brasil, we created an action in which participants had to find the head of Eddie, Iron Maiden's pet monster, during the days the band was in Sao Paulo for a concert, through different websites like MySpace Brasil, YouTube, Orkut, Twitter, Flickr and Google Maps.

In less than 24 hours, 2,750 users had viewed the action's MySpace page, and 253 users had signed up. It took the winner less than 11 hours to take the head's picture and post it on the page.