Cannes Lions
CRAZYSERVICE, Minsk / CRAZYSERVICE / 2017
Overview
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Credits
Description
Edison dreamed of creating a light bulb of cold light. He??? been looking at the fireflies and believed that this could be made by a human sometime.
Today nobody is surprised by LED lamps. So we decided to pay a tribute to the insight of the great inventor. We created a package of his dreams.
We were inspired by the textbooks on physics and entomologies almanacs of the early XX century. That is why we combined the idea of a modern "cold light bulbs" and images of insects.
Execution
Simple electrical circuit’s graphics, monotonous illustration and clean backgrounds - all this made to focus on the product. The diverse shapes of light bulbs fit perfectly into the silhouettes of insect’s bodies.
Outcome
Increase in sales in first month by 40%
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