Cannes Lions

MANEATER

GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOOGLE / 2013

Case Film
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Overview

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Credits

Overview

Description

Google Docs has changed the way we work by enabling people to collaborate on documents in in real-time. This film re-imagines the collaboration process between Hall and Oates during the writing of Maneater as we hear them sing alternatives to the line that they finally settled on.

Execution

The idea was to show Hall and Oates collaborating to write "Maneater", so we adapted the original song to show alternative lyrics that were never used. Hall and Oates recorded the adapted lyrics for us.

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