Cannes Lions
AOI ADVERTISING PROMOTION, Tokyo / GOOGLE / 2011
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Google Chrome’s great with processing speed, and comfort of not slowing down by opening many tabs. We virtually communicated this USP (Unique Selling Promotion) by creating a flip book using a number of tabs. A workshop was opened, gathering 52 people. They colored 300 pictures, opening the tabs at once and by closing them we created a flip book “Tab Play”.
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