Cannes Lions
GOOGLE, New York / GOOGLE / 2013
Overview
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Description
The opening section of Google’s Glass website consists of a full-screen embed of a new film: ‘How It Feels [Through Glass]’. This video was hosted on Google’s YouTube channel and was created to show the world how Glass really feels and how surprisingly simple it is.
All footage was captured through Glass and the user interface reproduces exactly how the product works and feels.
The film got 4M views within 24h (20M to date), and quickly became Google’s most viral video, taking the top spot from our initial concept video ‘Project Glass: One Day’ launched in April 2012.
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