Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / GOOGLE / 2014
Overview
Entries
Credits
Execution
Freeway billboards, takeovers of the Back Bay, Harvard Square, South and North "T" Stations, print ads in the Boston Globe and Boston Business Journal, giveaway kits for local businesses, online ads, video on digital billboards, and a free Wi-Fi cross-promotion at local Dunkin’ Donuts locations.
The case film provides the best sense of the execution and scope of the campaign.
Similar Campaigns
12 items