Problem — millennials hate classical advertising formats. We need to make original.

Our goal was to tell the millennials about the Samsung Galaxy S7 gadget line in a form of native advertising instead of using traditional marketing's technique. Our idea is to make series of short ironic films about technologies that will change our lives. In every story Samsung gadgets are seamlessly placed within the content and become independent characters. We launched a series of films Chronicles of Paranoiac on the Samsung YouTube channel. We got more then 2,500,000 views, 20,000 shares and lots of mentions in the press.

Cast Adrift — a story about an actor who, after a years long break, gets to perform again-to find out that his director is a blinking eye of a webcam, an AI with a mathematically precise view of the world.

Creative Execution

Cast Adrift — a story about an actor who, after a years long break, gets to perform again-to find out that his director is a blinking eye of a webcam, an AI with a mathematically precise view of the world.