We received massive coverage from South Africa’s biggest publications, e.g. The Times, Stuff, Tech Smart and Cosmopolitan, breaking through the clutter of an already saturated mobile phone market. As a result of this coverage, the Samsung B2100 has become one of the most praised outdoor mobile phones of late.1.We received coverage from 11 of the 20 journalists we sent the direct mailer to.

2.This included the following publications and internet publishers: Connect, Men’s Health, Engineering News Online, Ezine Articles, Sports Teen, Destiny Man, Southern Africa Shipping News, Horizon Magazine, Enduro World, Bona, Cosmopolitan 3.The total PR value was R233 440.11