On April Fool’s day, many companies compete with their jokes on the Internet.

Especially for the IT industry, the day is one of the most important moments in which to spread the brand philosophy with a sense of humour.

Google Maps 8-bit A fusion of an April Fool’s prank video and actual user experience.

A product teaser video introduces the new map service that is developed only for NES, or Nintendo Entertainment System, as an April Fool's Day prank.

A trial version on Google Maps is actually launched. Google cloud server converts the regular map to 8-bit in real-time. Users all over the world can experience the 8-bit Maps on their personal computers.

-Achieved over 3m YouTube views within a day.

-Became the no. 1 April Fool’s prank and ignited a global buzz.

-Activated users all over the world to access Google Maps.