Surface Pro 4 and artist Rosh333 have exhibited an urban masterpiece in the façade of Lázaro Galdiano museum instead of doing it in an inner hall. This work showed respect to the DNA of pieces of urban Art, opening a debate around the issue of how should be masterpieces exhibited in galleries and museums that cover this kind of Art expression. For that aim we used the mapping technique.

Surface Pro 4 and artist Rosh333 have exhibited a piece of urban Art on the façade of the Lázaro Galdiano museum instead of showing it inside it. The way we did it was using the mapping technique. This work, that was respectful with the DNA of an urban piece of art, intended to vindicate and give worth to urban artists, opening a debate about how should be shown their pieces of art in galleries and museums that offer this kind of artist way of expression.

In terms of awareness, more tan 12.000 people saw our work shown in the façade of the Lázaro Galdiano museum. Regarding conversion, “Unstoppable Art” managed 150 people to assist the launch event of the new Surface Pro 4.