Cannes Lions

PRESIDENTIAL HANGOUT ROADTRIP

GOOGLE, Mountain View / GOOGLE / 2014

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Overview

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Credits

Overview

Execution

Just before the State of the Union address in January 2014, Google+ issued a call for questions for the President. From among these, nine people were selected from across the United States to ask their question of the President in a live Google+ Hangout. The President offered answers to each. Google Maps and search trend graphics added context to the conversations and highlighted the regional flavor of the "road trip" campaign.

A digital media campaign featuring homepage takeovers on CNN.com and WashingtonPost.com, as well as YouTube Tru-View / Google Display Network ads, drove people to watch this unprecedented event.

Outcome

-- Google+ was showcased as a democratizing platform that can start important conversations -- even with the most powerful person in the United States

-- 1.5 million views (promo video and Hangout viewership)

-- 34,000 questions asked

-- #POTUSRoadTrip trended nationally on G+ and Twitter

-- Hundreds of press articles and clips including USA Today, MSNBC, Fox News, Wall Street Journal, Mashable

- Nine participants had an unforgettable experience: "Thanks again for changing my life,” - Rob Page (Portland, Maine)

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