Cannes Lions

SONY PLAYSTATION

TBWA\ESPAÑA, Madrid / SONY / 2012

Presentation Image
Film

Overview

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Credits

Overview

Description

This is the app that children from all over the world have been waiting for.With the Inhibitor PlayStation (PlayStation "Inhibitor"), no call, chat, SMS or social networks message will bother any parent during the most important time of the day: the time they spend playing with their kids.

Execution

This is another campaign’s piece we did to encourage parents to play wth their children. With this app there will be no excuses, no interrumptions. You and your kids will be the owners of your playing time. According to the tone of the campaign, this app works also as a game. You can choose a funny message depending on what game you’re playing or create your own one. The idea was to give different tools to parents to facilitate them to play with their kids.

Outcome

Specialised media addressed our campaign due to this delivery.

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