In January 2010, Sony launched the make.believe campaign, anchored by the message “believe that anything you can imagine, you can make real.” But if people were really to believe this was true, we had to prove it.

So we set out to tell the amazing stories of real people able to achieve their dreams with the help of Sony. People like Shawn Neff, used his VAIO to change his surname into a brand name on boarders across America.