Most company executives feel like they work too long and hard and wish that they could take time out to enjoy simple pleasures with their family. To hit the spot, we sent them a kite and told them that now they can actually go fly it.

We generated leads from 600 organisations, 50 of which were turned to sales amounting to RM1.8 million during the three month campaign. The return was 36 times greater than the original investment.