Cannes Lions
DENTSU, Tokyo / SONY / 2003
Overview
Entries
Credits
Execution
The idea that we actually cut the products out posters of its production companies was a very unique strategy. However, we simultaneously expected it to be very difficult to accomplish. As expected, uncountable numbers of clients declined to cooperate with us, yet the media team took big efforts to seek major and widely recognised clients, and eventually made this campaign remarkable.
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