Cannes Lions

VIDEOGAME SOFTWARE

DENTSU, Tokyo / SONY / 2003

Awards:

1 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Execution

The idea that we actually cut the products out posters of its production companies was a very unique strategy. However, we simultaneously expected it to be very difficult to accomplish. As expected, uncountable numbers of clients declined to cooperate with us, yet the media team took big efforts to seek major and widely recognised clients, and eventually made this campaign remarkable.

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