Cannes Lions
CHARACTER BENTO
HAKUHODO, Tokyo / SONY / 2013
Overview
Entries
Credits
Overview
Description
The year of 2012 is the 25th anniversary of Final Fantasy and Metal Gear
which are the great games Japan has produced.
We came up with an idea of making the surpring anniversary gifts from the
fans with love and gratitude to the genius game producer who made so many
fans excited.
Execution
”BENTO” is not only the boxed lunch but the tool of expressing love in
Japan.
We have picked the most loved characters throught the social and made the
"Ultimate BENTO" by duplicating the characters with the best ingredients
and show the love and gratitude towards the game producer with fans.
Outcome
This event was exposed in more than 200 news media such as in the Top News
on Yahoo! Japan, the biggest portal site and became a big hit.
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