Cannes Lions

SONY WALKMAN PHONE W910i

RMG CONNECT, Milan / SONY / 2008

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To communicate the new Walkman Phone to a very young target, we implemented the concept “Music Mind Trip” into a multi-channel campaign which included a viral video.The video is meant to be a special edition video clip of the famous Cassius’ hit “Toop Toop”. The video mixes live action, motion graphic and 3D and narrates the music mind trip lived by a boy that goes jogging with his Walkman Phone.The video received more than 50,000 views in a month and was in top position on MySpaceTv home page.

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