Cannes Lions

SERVERS COMPUTER HARDWARE

DIGITAS, Boston / IBM / 2006

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IBM's System p5 servers help small and medium-sized businesses gain control over technology issues such as compatibility, integration, flexibility and security. Meet System p5 “Successful Matches”. The microsite is the sequel to a campaign (launched October 2005), in which IT managers and servers were matched on an online matchmaking portal. After having introduced so many potential couples through the campaign, the microsite featured some of the successful matches, giving IBM the opportunity to introduce seven new p5 servers. On the first day of the launch, 1,349 visitors came to the microsite from a small module on the ibm.com homepage.

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