Eurobest

Join the Flip Side (social films)

WIEDEN+KENNEDY AMSTERDAM, Amsterdam / SAMSUNG / 2022

Film
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Leaning into the visual and audio landscape of social media, the films celebrate the Z Flip 4’s unique, foldable design to differentiate it from its competitors in a series of hyperbolic ways. They prompt the viewer to consider whether they wish their phone was capable of such unique movements by dramatising the device in situations that allow them to show off their movement and flexibility; from sit-ups in a personal training workout, to galloping through a dusty savannah or even downward-dogging at a bespoke Z Flip 4 yoga retreat.

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12 items

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