Cannes Lions

A Look Can Say A Lot

GOOGLE, Mountain View / GOOGLE / 2022

Film

Overview

Entries

Credits

Overview

Execution

The simple idea for the spot was to catch as many fleeting, intense, intimate, and sublime moments of human communication as possible…with one limitation: each shot had to feature the performer’s eyes. The Director and their team composed the spot with multiple inspirations from the history of cinema. Drawing on such diverse genres as westerns, space operas, love stories, screwball comedies, film noir and horror, the idea began to come to life. Shot over two days, the director worked with their team and the actors to create these beautiful, joyous and haunting moments in fully-realized environments to rival and pay homage to their inspirations. Recreating the dizzying lights of a dance or the heat waves of a spaghetti western, each scene evoked the genre from which it was drawn—while celebrating the communicative power of the human eye.

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