The idea was to create an action-packed chase scene in which our characters race through a sprawling downtown Los Angeles.

It begins with an unexpected meteor shower that leaves a deep scar on the streets of Chinatown. Out of the crater, an alien sends a young woman scrambling to escape. A police officer crashes his vehicle into the alien which causes the creature to grow. Our heroes race away through a subway station and end up in concrete channel to discover that it's not them that the alien is chasing.

The story progresses through an ever-changing environment which actively engages users to look at different elements and perspectives. The users fully control the view of the characters and environment which immerses them in that world.

The execution began with the research and development of a camera array that could capture in full spherical space at true cinematic quality - an unparalleled and previously unattempted endeavor. We created a proprietary software solution that could stitch the images into a seamless spherical view. After the fifth month of R&D, we started pre-visualization and pre-production. Set builds included the section of LA River, an intersection of Chinatown, a subway station and car. In post production, we polished the software system to mesh live-action and CGI environments together. The entire work took 15 months to complete. It premiered at Google I/O in San Francisco, California and released to 200,000,000 devices through the Google Spotlight Stories app for Android and iOS. This year, the technological underpinnings of our work were used to expand the capabilities of the YouTube VR platform and 'HELP' is now available to watch on the platform.

'HELP' was used to launch the Google Spotlight Stories app. Thee app has been installed over 1,000,000 times with no consumer awareness and it is now available on 200,000,000 devices worldwide. 'HELP' has also been released on YouTube and has been featured on media outlets including Ad Week, Fast Company, Variety, WIRED, The Verge and Business Insider.