Cannes Lions
inmD, Seoul / SAMSUNG / 2013
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Description
This is a viral video made to promote a new series of Samsung NX lenses using bokeh art.
The target audience is both existing Samsung camera users and newbie camera users. Bokeh art is what users can simply create but its visual image draws viewers’ attention by its beautiful and unusual image in motion pictures. Various type of Samsung NX lenses enhance this bokeh effect without any computer graphics.
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