SmartThings Life-pedia campaign delivers a message that 'SmartThings' is not only an IoT service that combines home appiliances and mobile products, but also a lifestyle-trending bespoke solution.

In order targets to follow 'SmartThings Lifestyle' after watching the campagin, films needed to contain the most popular activities among young generation such as home entertainment, plogging, Halloween party, World Cup cheering and so on.You can manually set up modes and routines yourself with Samsung SmartThings, based on where you are and what you’re doing. Those modes can be switched on by touching the phone, but it also recognizes your voice when you call out the name of the mode. We thought that it would be like pure magic when observed by children (and dogs), and that's where this Harry Potter collaboration has begun.

Same old Halloween costume is not that enough to make Halloween worth remembering. Luckily, the family lives in a Smart Apartment powered by SmartThings which can control smart amenities and building automation systems with mobile devices. When mom arrives at parking lot, dad and daughter check her real-time location with SmartThings and start to prepare their self-made surprise.

The best part of their Halloween prank is the exquisite operation of ghost-like robotic vacuum cleaner. Using home geography learning system - one of the most important functions of Jet Bot AI+ (Samsung robovac), - the robovac adorned with mop sack and a white piece of cloth goes straight to mom and succeed to startle her.

While daughter babbling about how much fun she had preparing for the prank, unidentified white thing flies through the window. As she yells 'a ghost!', a drone in disguise gives a shock to every family member.

The campaign was exposed through various media, such as broadcast, digital channels, OOH and Samsung retail stores from June to December in 2022. Each campaign of the series was turned into a formation of card news that contains specific how-to that helps target audience to follow interesting methods to make use of SmartThings. Films were exposed through various media for 8 months, also experiential spaces look after each film were created at KES 2022. The series has gained more than 66,000,000 views(295,000,000 exposure). It was a breaking news for the Harry Potter Korean fans. This scenario(Episode) was favorite episode among 24 series and peaked the highest number of digital media views. (12,230,000 views) in one month. Also more than 70% of consumers, especially iPhone-using female teens, answered their preference to Samsung increased by watching the campaign. SmartThings brand awareness has risen to No. 1 in ioT industry.