Cannes Lions

I AM SMART, WHY DSLR? EPISODE 2.

inmD, Seoul / SAMSUNG / 2014

Case Film

Overview

Entries

Credits

Overview

Description

A woman checks her checklist while packing the suitcase for a trip. Her pencil on the desk rolls over and initiates the Rube Goldberg machine which will determine which camera she should take with her. The Rube Goldberg machine demonstrates various situations using DSLRs and NX300s within the course of travel and shows how suitable NX300 as a perfect companion for travel with its light weight and wireless functions.

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