The big task at hand was to keep commerce flowing while Samsung flagship store was closed for renovations during the busiest holiday season of the year. The challenge was to make it a unique experience in the short term... and it was a hybrid to also act as a launch space for the S23, which was tricky as we had to operate the first phase under embargo.

An extra hurdle was the it was to all be carried out over the Christmas shut down period and within 10 days. To add to that we were tasked with a store design change out to coincide with launch.

Brief was to not just mimic a flag shop store but to bring a vibe to the space to really draw people in.

The space was selected due to its high traffic location and was pre fit out, so we both utilised and repurposed the existing fixtures as well as bringing in some new components in order to work within the tight budget and timeframe but still be visually impactful and inviting.

Shopper engagement was to a more focused product categorisation to make it clearer and easier compared to other stores as consumers shopped by function and not model, the result being longer dwell time.

We took the opportunity of a temporary store to really push the boundaries of design rather than mimic the flagship store, but creating a modern, funky, neon lit space that captured the attention of street traffic.

A skill tester was ste up in out front of the store in Pitt street creating engagement and buzz, and discount vouchers and prizes were won driving further traffic into into store.

We created a pop-up store for a six week period, but our strategy was to appeal to Gen Z’s by looking very different from the HQ template designs – yet still feeling “Samsung like”. Taking the opportunity to create buzz around the launch of the S23, we focused on the instore experience as well as an outdoor activation and social media campaign. To add to the challenge onsite build had 10 days to refinish the store, install new joinery and setup products/VM. No easy feat, but we acheived it with professional results.

We chose to enhance the existing base build as it was and planned the store around it - which was a more economical and sustainable approach as the store purpose was a temporary location for the flagship store redevelopment.The big task at hand was to keep commerce flowing while Samsung flagship store was closed for renovations during the busiest holiday season of the year. To add to the challenge, it was during the launch of the flagship phone - the S23.

We decided to create a pop-up store for a six week period, but our strategy was to appeal to Gen Z’s by looking very different from the HQ template designs – yet still feeling “Samsung like”. Taking the opportunity to create buzz around the launch of the S23, we focused on the instore experience as well as an outdoor activation and social media campaign.

We acheived exceptional results with 4270 visitors into the store over the first three weekends, which was a 204% increase in traffic even though the footprint was a 10th of the size of the flagship store which was a reflection of the location and engaging design. 1st and 2nd highest performing Retail Social Media (Instagram) post to-date. Well above the performance benchmark for likes, comments, shares, and engagement. The client was thrilled at these results.