An innovative and never seen before online campaign supports the product launch of the Samsung X600 mobile phone with camera and flash. Here, when opening a website, all pictures are covered with a black field so that the pictures cannot be seen. When the user clicks on one of these black fields, all fields flash up and disappear, so that the pictures can be seen again. A suddenly opening pop-up presents the new product with a 'flashy' intro. The internationally designed campaign also uses known forms of advertising like full banner, pop-ups, skyscraper and has been generated from an existing offline campaign.