Cannes Lions

SAMSUNG

LEO BURNETT BRUSSELS, Brussels / SAMSUNG / 2012

Film

Overview

Entries

Credits

Overview

Execution

We demonstrated Samsung's fast-typing phone by typing second-long deals on it. We turned a normal demonstration into a webgame and called it Speed Deals. Deals that last as long as it takes to type the offer, meaning a couple of seconds. To win a deal, you had to watch a live stream of the phone. Every hour, 6 deals got typed, of which one was a Samsug Ch@t 335. The first surfer to react won. Everybody who saw the demo or played the game got a link to the nearest shop to buy the phone.

Outcome

Results after 2 weeks: Unique visitors: 46,438Average time: 4min 16sec.

Returning visitors: 30% Winners: 600 Sales went up 26%

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