Results

Throughout the whole process, this challenge was simultaneously disseminated by various social media platforms. This challenge has received over 20.58 million times of exposure, becoming a public hot topic on the social media, and increased the PV number and sales figures on JD.com. It draws more and more people’s attention to the powerful features of the S-Pen, after the product was launched, many users are inspired to participate in this painting challenge campaign with Samsung Galaxy Note 8.

Overview

this campaign was targeted to give impressions to the consumers of the powerfulness of Samsung Galaxy Note 8’ handwriting function. We tailored a challenge for the phone with the help of 15 painters. They managed to finish the genesis, the great masterpiece of Michelangelo in just one day. this challenge was simultaneously disseminated by various social media platforms, and became a public hot topic.