We targeted Style Leaders to create talk points in the marketplace. We created an integrated activation: It’s amazing technology. What will you do with it? Three phases of promotion included 1: Feet on Street program wherein a squad reached to Style Leaders, demonstrated features and asked: “what will you do with it?” 2: Mall Activations wherein three zones for Music, Movies and Sports were created and the same questions were asked to the audience.

3: Celebrities from Sports, Music & Movies genre interacted with consumers online. We integrated Digital Media, PR& Radio & took the campaign to 7 top cities

The campaign reached out to 1.38 million consumers via 1st level of contact. 20000 consumers received personalized demos.Activation generated more than 0.118 million hot leads.55,000 Nokia N8 interactions were recorded due to celebrity association.

Reached to 0.116 Million people on Facebook via viral and sharing.Cumulative Reach: 1.749 million.Over 40 press articles generated, including cover pages of leading trade magazines with FREE PR amounting to 2 million INR.