We created a 30-minute TV show with MTV as added value for our media buy; it was a star studded event that included various celebrities getting a sneak peak of Halo 2. Also showcased were clips of Incubus recording music for the Making of Halo 2 soundtrack. The excitement from the celebrities conveyed the relevance of Halo 2 in the pop culture landscape.

The fact that the programme was part of an MTV franchise and not an event sponsored by Xbox gave Halo 2 credibility. The results speak for themselves. Halo 2 sold 2.5 million copies worldwide on launch day. It is the single largest one day sales revenue entertainment property of all time.