Cannes Lions

Browser History

SQUARESPACE, New York / SQUARESPACE / 2021

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Overview

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Credits

Overview

Background

In 2019, we committed to creating an annual “wrap-up” campaign that celebrates customers through a culturally relevant lens. It quickly became apparent what 2020’s lens would be: launching new ventures, despite incredible odds. Our core customer dreams of putting their ideas into the world and we wanted to use these exceptional individuals as inspiration.

Idea

Browser History is an integrated campaign celebrating six Squarespace customers who still managed to launch their projects into the world despite the dumpster fire that was 2020. We partnered with artist Ignasi Monreal to illustrate them as heroic figures inspired by Renaissance masterpieces, then brought the artworks to life as animated videos, social posts and an immersive, mobile-optimized website built with Squarespace. From Ziwe’s breakout comedy, to Tia Adeola’s high fashion face masks, to Tim Heidecker’s very apropos album Fear of Death, they represent “the best of the worst year.”

Execution

We partnered with artist Ignasi Monreal to illustrate six customers as heroic figures inspired by Renaissance masterpieces, then brought the artworks to life as animated videos, social posts and an immersive, mobile-optimized website built with Squarespace.

Outcome

In addition to generating strong conversation on social media, the site was featured in numerous publications, including It’s Nice That, Awwards, Mindsparkle, Typewolf and FWA.

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12 items

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