Cannes Lions
FARFAR, Stockholm / NOKIA / 2005
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Description
A clever competition was needed to promote the new N-Gage QD and the latest games releases for Nokia's hand-held gaming device.
The answer was a highly original game where the object was to punch the opponent's lights out, without being able to see a thing. Users 'program' the boxer by deciding how he will hit and move in the ring. He will then go up against other player's boxers to decide who will go home with the title belt. So create a player, have him climb through the ropes and let the fight begin!
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