The work for AirPods has always been rooted in movement and magic. For this year’s holiday campaign, we decided to showcase the “Audio Sharing” feature of AirPods to encourage people to feel the magic of sharing a great song with someone. Tonally, the brief was to break the mold of sentimental holiday campaigns. It had to be big, fun and of course, magical--ideally through practical effects.

Departing from traditional holiday campaigns, we decided to evoke the experience of a winter wonderland in a place you’d least expect it: the Southern Hemisphere. Set in Buenos Aires, the film features two friends sharing the magic of AirPods and turning objects into snow—a car, a chicken, even a semi-truck.

The film stars BIPOC and LBGTQ+ dancer Vinson Fraley, as well as Israeli dancer Gal Zusmanovich. Our choreographer Damien Jalet is also a member of the LBGTQ+ community and helped us find a diverse cast of hero dancers. To ensure the cast was authentic to the idea and setting of the film we found our extras in Buenos Aires—many are real locals, at home with their families in their own clothing