Cannes Lions

BIORE DEEP FREE BRIGHTENING FACIAL FOAM

HAKUHO COMMUNICATION, Taipei / KAO BRANDS / 2012

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Description

We all want to get closer to the one we adore. Some sociological theory suggests that when we engage the person we like, we tend to keep a close distance of approximately 45cm, which is enough to expose any imperfection on our face. Therefore, it is crucial that we clean and take care of our facial skin deeply. This could lead to stronger confidence among ourselves, and thus enhance the relationship.

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