Days before the first kick-off, Elephant 7 put on-line a Euro 2000-Special for Bitburger Brewery, one of the main German sponsors of the European Football Championship. In addition to the tournament schedule, Euro 2000 news and gossip, and states on the German national team, visitors to the site were treated to a number of goodies. These include: Bit Kick - A highly addictive Flash game, and the site's most popular feature; Bit Tip - Bitburgers version of the classic office tournament betting pool; Countdown - A desktop application humorously counting down to the next game; sms service - EM News and game updates, including - sadly in theory only - instant notification of German goals; and last but certainly not least, Palm Tool - A Palm Pilot application for tracking the tournaments progress.