The largest beer producer in Slovakia launched a new product – Zlaty Bazant 73 which is brewed according to the brand’s oldest recipe from 1973. The beer form an „old era“ recieved a campaign which looked like it’s been brought back from the 70’s. One of the main aims was to be in each medium as authentic as possible.

Our aim was to be as authentic as possible. We have changed the modern digital studio into an analog one with a printed background. The program started with the original signature tune from the communist era and the young sexy female moderator was replaced by a senior man who was actually presenting weather forecast programs back in the 70’s. No green screen was used, only hand cut-out paper models on magnets representing different weather conditions.