Cannes Lions

BLACK DRIVE LAUNDRY DETERGENT

LOWE, Sao Paulo / UNILEVER / 2005

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The spot shows very beautiful people wearing black clothes and a legend identifying their names.

But their names are from ugly and bad people like Saddan Hussein, Fidel Castro, etc. Everybody looks better wearing black clothes. And Skip detergent is the best way to wash your black clothes.

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