Our activation helped the Camille Elementary School in Alberta update their cafeteria with real food appliances and, with the help of celebrity chef Chuck Hughes, improve their menu. Then, to help the school celebrate its new commitment to real food in a big, loud, PR-garnering way, we had our Real Food monster truck flatten their old deep fryer on the playground.

In addition to national press coverage on all major Canadian networks, the activation film has been viewed and shared over 2 million times on YouTube. It also exceeded Unilever’s click-thru norms by more than 400%. What’s more, other schools have been requesting copies of the video to share with their kids, their faculty and their administrators.

Best of all, a recent study found that after seeing the Real Food Movement content, there was a 31% increase in those saying they were 'very likely' to buy Hellmann’s, and a 56% decrease in those saying they were very unlikely to buy it.