Cannes Lions

CLEANSING CREAM

ADK, Tokyo / UNILEVER / 2008

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Overview

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Credits

Overview

Execution

SOLUTION:Sticker ads with magical mirrors, which made your face look smaller, were placed in the restrooms at the supermarkets where POND'S cleansing cream were sold.

Outcome

RESULT:Obtained high target reach to cover 13 stores of one of the largest FC supermarkets in Japan.Achieved sales objective (domestic share by brand jumped from 5th to 3rd).

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