A vivid image campaign was held, it demonstrated that the brand is actively involved in public life, the brand has a sense of humour and is attentive to its customers.more than 100 000 unique users visited the site during just 10 daysmore than 1 mill page views1642 traffic coursesmore than 40 000 unique calendars were created coverage of users in social media - more than 1.5 millionA more detailed case study can be viewed on the website.